Profile Vision

Overview

I led the redesign of Vinted’s Profile tab and the Seller’s Wardrobe to improve navigation, boost item visibility, and align the product with evolving business goals. By uniting cross-functional teams around a clear, research-driven Vision, I championed an iterative experimentation approach that balanced user needs with strategic priorities. This project involved overcoming legacy design challenges, realigning conflicting objectives, and driving data-informed decisions to create a more intuitive, user-centered experience that supports both a wide variety of user types and the business.